BOSTON, MASS. and MANCHESTER, UK, February 6, 2012 — SiteSpect, Inc., announced today it has partnered with full-service agency Digital & Wise to provide SiteSpect’s industry-leading non-intrusive multivariate testing and behavioral targeting technology to its clients. Digital & Wise has already signed up Speedo International Ltd, the world’s leading swimwear brand, to improve the operability of its UK website, store.speedo.co.uk, using SiteSpect’s unique multivariate testing technology.
“We’re pleased to partner with Digital & Wise, which is well-known for its world-class online marketing services,” said Eric J. Hansen, Founder and CEO of SiteSpect. “By adding SiteSpect’s testing, targeting, and personalization solutions to its array of services, Digital & Wise can now deliver the conversion optimization strategies that its clients are seeking.”
“Partnering with SiteSpect is a very exciting opportunity for us, as we are constantly looking at adding value to our client’s online businesses, which SiteSpect does in abundance. We will be helping retailers in the UK optimize their conversion goals with the great functionality that SiteSpect provides,” said George Ioannou, Head of Agency, Digital & Wise. “Our vast experience in the eCommerce industry and knowledge of best practices in online retailing, combined with SiteSpect’s ability to be implemented on any platform, makes this a partnership like no other in the marketplace.”
Digital & Wise will be using SiteSpect to simplify the entire process of running targeted A/B and multivariate tests. With SiteSpect, Digital & Wise will be able to:
Digital & Wise, offers a full suite of creative and online marketing services to deliver improved web usability increase traffic and conversion rates which all help to deliver increased web revenue. The services include eCommerce design, Search Engine Optimization (SEO), Pay Per Click Management, Social Media Optimization, Email Marketing, Affiliate Marketing and conversion optimization services such as user experience testing (UX) & Multivariate Testing (MVT).
SiteSpect provides the world’s only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect’s solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect’s patent-pending technology and professional services are used by many of the world’s leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.
Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.