DMA: Data Guide – Data Privacy & Best Practice

Data guide

As huge advocates of data usage and our participation with the DMA (at both a membership and council level) we take data and marketing very seriously! It’s one of our main responsibilities, as well as our clients, to ensure that we use consumer data correct and do not abuse the access to consumer’s data – because ultimately it is a privilege and not a right. Therefore, we believe it’s crucial to earn the trust necessary in order to give people confidence in the value of the data exchange.

We recommend downloading the DMA’s data guide – providing an extensive lowdown on the rules concerning data privacy and the best practices when it comes to collecting and using consumer’s’ data!

 

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Download ‘DMA: Data Guide’ here.

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