Gartner’s Digital Marketing Transit Map

Gartner Marketing Transit Map

The digital landscape covers a wide, complex territory. If marketers are to take responsibility and manage software / technology they need to understand the role each technology plays within their infrastructure and their company.

Gartner have designed a creative and visual Digital Marketing Transit Map to show these relationships among business functions, application services and solution providers.

Use it to create a digital marketing solutions strategy, improve operations and plan initiatives.

Gartner Digital Marketing Map

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View an interactive version by going to the original article

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By 2018, 42.4% of world’s population will be plugged into the internet, with around 3.6 bn people able to access it at least once a month.