Google’s Penguin 2.0 Update

So.. What difference has Google’s Penguin 2.0 update made to SEO?

In truth, if you are following best practice and trying to be honest about your website and relevance there shouldn’t be too much change. The update has been placed primarily to counter webspam.

Poor SEO techniques such as the following will be hit…

Low-quality links including unnatural inbound links and a high number of site-wide inbound links. Google are also looking at aggressive internal linking patterns with excessive links from low-quality sites. Google are frowning upon low-quality directory listings and article marketing with keyword stuffing (rightly so), along with overuse and exact match of anchor text, and low anchor text diversity.

In short those who chase aggressive ranking may be affected, however those would want to produce quality content which is relevant to their site and business which leads to the site being authoritative will be rewarded.

Matt Cutts, Head of Google’s Webspam team said “We are trying to detect when someone is an authority in a specific space and trying to make those authorities rank higher”.

The below is a video which was rolled out to give more information on what SEOs should expect in the coming months:

As part of the update Google also rolled out a Penguin Spam Report form. Which is there to help counter against WebSpam. If you come across any spam, fill out the form and Google will check it out!

3 Ways to become an authoritative site:

  1. Invest in quality content for both your site content and for your outbound content marketing. It’s not about quantity it’s about quality. Remember content comes in all shapes, and the right medium for your customers should be used to make your content effective. Look at articles, blogs, white papers, infographics, video, and interactive pieces. At D&W we invest a significant amount of time into content creation for our clients.
  2. Content distribution and syndication is key. Ensure you have a strategy to effectively market your message and content to the right people, sites and businesses. Ensure you are creating “relationships” not just links. In fact did you know the majority of our time within SEO is spent creating relationships with businesses over the phone and email, taking an active interest in relevant partners/sites to share content and work with on behalf of our clients.
  3. Drive engaging traffic to your site. This is an important metric, the focus on “engaging”. Anyone can drive traffic to a site however Google is now looking at the user engagement. How many visited? How many pages did they visit? How long did they spend on the site? How many bounced? Social also has a part to play by looking at the social share metrics.

For more information on our SEO services or to speak to one of our consultants call us on 0161 946 3851

By 2018, 42.4% of world’s population will be plugged into the internet, with around 3.6 bn people able to access it at least once a month.
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