In truth, if you are following best practice and trying to be honest about your website and relevance there shouldn’t be too much change. The update has been placed primarily to counter webspam.
Poor SEO techniques such as the following will be hit…
Low-quality links including unnatural inbound links and a high number of site-wide inbound links. Google are also looking at aggressive internal linking patterns with excessive links from low-quality sites. Google are frowning upon low-quality directory listings and article marketing with keyword stuffing (rightly so), along with overuse and exact match of anchor text, and low anchor text diversity.
In short those who chase aggressive ranking may be affected, however those would want to produce quality content which is relevant to their site and business which leads to the site being authoritative will be rewarded.
Matt Cutts, Head of Google’s Webspam team said “We are trying to detect when someone is an authority in a specific space and trying to make those authorities rank higher”.
The below is a video which was rolled out to give more information on what SEOs should expect in the coming months:
As part of the update Google also rolled out a Penguin Spam Report form. Which is there to help counter against WebSpam. If you come across any spam, fill out the form and Google will check it out!
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