Digital & Wise recently interviewed Dorothéa, a specialist in social media marketing and personal branding. Dorothéa has extensive national and international experience with brands that include CNN, Chrysler, Coca Cola and AT&T, as well as, C-suite executives, celebrities, entrepreneurs, and media professionals.
Fortunately, there is not a typical day for me. I say fortunately, with purpose in that I am a very intellectually curious person and my clients provide me with wonderful opportunities to exercise my abilities and expertise. Most days I start with exercise or a daily meditation to get my mind and spirit balanced to face life’s challenges.
Be regular and orderly in your life, so that you may be violent and original in your work.” – Gustave Flaubert
I feel that having order and process in place in your personal life allows you to be very creative professionally – I don’t believe in ‘thinking outside or inside the box’ to me the ‘box’ doesn’t exist.
I was heavily involved in turning around a technology brand that had fired their agency and had no marketing leadership. The C-suite was traditional in their approach to marketing and they did not believe in digital or social media marketing. It was an up-hill battle at first. Through education, creative thinking, and analytics we were able to prove ROI. I am proud to say that they are on the success track today.
The biggest challenge tends to be capturing the attention of the all too busy buyer/consumer. Your message has to resonate in order to engage them. Content with context is key in this endeavour.
Social visual communication – SVC has created communities out of this platform. Instagram and Vine are proof that a picture is not just worth a thousand words, but a million euro, dollars, pounds, you name it!
I am a big fan of listening & monitoring tools, marketing automation, and content & communication
At times it is important for messaging to have layers of approval in an organization, as well as, the opportunity to measure each and every effort to have a view into what is working and what is not so that a brand can adjust its strategy in real time. The correct combination of technologies allow you to accomplish this and prove ROI.
Be open-minded, there is more than one answer to a problem. Have an open-heart – you never know where that may lead you.
I am a voracious reader, I attend webinars and belong to several leading marketing industry organizations where best practices are shared and members are continuously educated. It also helps that I work with celebrities who have access to beta solutions before the general public.
An astronaut. I always had a fascination with astronomy, the moon, and stars.
I really like the challenges of assisting a brand with growing their audiences and enjoy teaching and inspiring others. I love ‘digital’ because the results of your efforts are much more immediate than that of traditional media.
I think we are going to continue to see more communities / networks sprout of the major ones. I believe that the struggle for monetization will end soon with the interactivity that wearable technologies will bring.
In my humble opinion, a true thought-leader is constantly learning and sharing what they learn with their communities. Like the following aphorism from Ted Sorenson …
A rising tide lifts all boats.
That concludes our interview with Dorothéa, many thanks for your time and thoughts.
To hear more from Dorothéa, follow her on Twitter: @SocialEspionage