Interview with Dorothéa Bozicolona-Volpe

Interview with Dorothea Bozicolona-Volpe

Digital & Wise recently interviewed Dorothéa, a specialist in social media marketing and personal branding. Dorothéa has extensive national and international experience with brands that include CNN, Chrysler, Coca Cola and AT&T, as well as, C-suite executives, celebrities, entrepreneurs, and media professionals

1. What does a typical day in the life of Dorothéa look like?

Fortunately, there is not a typical day for me. I say fortunately, with purpose in that I am a very intellectually curious person and my clients provide me with wonderful opportunities to exercise my abilities and expertise. Most days I start with exercise or a daily meditation to get my mind and spirit balanced to face life’s challenges.

2. What quote has inspired you throughout the years?

Be regular and orderly in your life, so that you may be violent and original in your work.” – Gustave Flaubert

I feel that having order and process in place in your personal life allows you to be very creative professionally – I don’t believe in ‘thinking outside or inside the box’ to me the ‘box’ doesn’t exist.

3. What is the strangest project you’ve worked on?

I was heavily involved in turning around a technology brand that had fired their agency and had no marketing leadership. The C-suite was traditional in their approach to marketing and they did not believe in digital or social media marketing. It was an up-hill battle at first. Through education, creative thinking, and analytics we were able to prove ROI. I am proud to say that they are on the success track today.

4. What do you see as your biggest challenge within the world of digital marketing?

The biggest challenge tends to be capturing the attention of the all too busy buyer/consumer. Your message has to resonate in order to engage them. Content with context is key in this endeavour.

5. What’s exciting you the most within digital?

Social visual communication – SVC has created communities out of this platform. Instagram and Vine are proof that a picture is not just worth a thousand words, but a million euro, dollars, pounds, you name it!

6. What have been your favourite tools of 2013-2014?

I am a big fan of listening & monitoring tools, marketing automation, and content & communication
distribution platforms.

7. How have they helped you?

At times it is important for messaging to have layers of approval in an organization, as well as, the opportunity to measure each and every effort to have a view into what is working and what is not so that a brand can adjust its strategy in real time. The correct combination of technologies allow you to accomplish this and prove ROI.

8. What are your top tips for others in the industry?

  1. Listen before you act
  2. Get to know your customer
  3. Have a strategy
  4. Create a plan
  5. Test and learn

9. What are the best qualities to drive success?

Be open-minded, there is more than one answer to a problem. Have an open-heart – you never know where that may lead you.

10. How do you stay up to date with the industry?

I am a voracious reader, I attend webinars and belong to several leading marketing industry organizations where best practices are shared and members are continuously educated. It also helps that I work with celebrities who have access to beta solutions before the general public.

11. What did you hope to be when you were younger?

An astronaut. I always had a fascination with astronomy, the moon, and stars.

12. What do you enjoy most about your job?

I really like the challenges of assisting a brand with growing their audiences and enjoy teaching and inspiring others. I love ‘digital’ because the results of your efforts are much more immediate than that of traditional media.

13. What’s the future of digital marketing?

I think we are going to continue to see more communities / networks sprout of the major ones. I believe that the struggle for monetization will end soon with the interactivity that wearable technologies will bring.

14. You talk a lot about thought leaders. What’s the secret to positioning yourself as an authority or expert in your field?

In my humble opinion, a true thought-leader is constantly learning and sharing what they learn with their communities. Like the following aphorism from Ted Sorenson …

A rising tide lifts all boats.

That concludes our interview with Dorothéa, many thanks for your time and thoughts.

To hear more from Dorothéa, follow her on Twitter: @SocialEspionage

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