Jumping on my motorbike, spending the day discussing digital advertising and then visiting prospects and current clients. Each day varies and that’s why I enjoy it.
I have found LinkedIn a great tool to promote awareness, but it’s often too global to get local results. Email campaigns are successful at driving attendance for our workshops too.
Getting attention! There are so many great products discussed on a day-to-day basis, that getting a company to sit down to embrace and consider their options requires a lot of co-operation and understanding.
Changing the way digital ads are perceived. People see them as a burden to viewing and the biggest opportunity is to change them into their own content. Something users will want to see.
Computer programmer! I always knew I would work in tech, and I could code so a programmer was logical. However, it never came naturally to me – unlike business!
Seeing clients and solving problems. Even better when it’s a problem they didn’t even realise they had!
It’s such a fast moving environment. It never stops innovating, especially the advertising space.
Massive acceleration, change and complete ecosystem restructuring … When they’ll stop saying it’s ‘the year of the mobile’!
That concludes our Digital & Wise interview. A special thanks to Rob for sharing both his time and thoughts.
To read more from Rob, follow him on Twitter: @RobMence