Search Engine Optimisation (SEO) is an essential element of marketing a site. Even with great products and an impressive site your brand will only be seen by a limited quantity of people without the life-giving flow of traffic from Google and other search engines. Digital & Wise have the expertise to help you achieve more powerful and prominent placements in these search results.
Getting the keywords right is about not wasting money; this is a fundamental part of online campaigns. Getting ranked for the wrong keywords will bring you traffic that doesn’t convert or reap reward. We will look at your business and research a candidate list of keywords to drive the right visitors to your site. It is based on facts, not guessing and reveals to you the words that will make a worthy investment and true impact on your brand.
Once the keywords have been resourced, we will optimise your pages to rank those keywords in the search engines. This can be done through either the editing of existing pages or the creation of new pages with new relevant content that target the chosen keywords and achieve the desired results. Often it is a bit of both. We will also explain what you need to do to ensure that the more technical elements of the page markups are correct and effective too; these include meta description tags, urls, title tags etc.
Link popularity can make a significant impact to the search engines. Other sites linking to your content does wonders for your search ranking, acting as an invisible thumbs-up for your content. This reassurance that your site is important enough to link to is favoured by the search engines and increases the ranking of your pages. We specialise in executing sound link building strategies that successfully target quality and relevant destinations to link back to your pages.
Content marketing is the new kid on the block when it comes to SEO. When Google brought in the Panda and Penguin algorithm changes, it meant that the importance of your link profile was changed. The importance of on page SEO increased significantly and this has meant that is has become increasingly difficult, yet increasingly important to find relevant quality content for your site.
Having consistent and compelling content is the bedrock of any successful site and the basis of all SEO strategies. However, we are aware that most companies find the routine of creating steady and relevant content hard. It always seems to be at the end of peoples to do lists. Digital & Wise are passionate about helping you with this. We have great copy writers who know how to write great content for your audience, whilst also being effectively optimised for SEO.
One element of SEO which often gets over looked is the code structure of a site. Anyone can now build a functioning Blog or basic website, these are ideal for small user groups and new start sites. For bigger businesses it’s not as simple.How clear is this for the search engines, are tags being used, is the code using Schema and does it comply with the web standards? Each of these elements however small and insignificant, define how your product services are interpreted by the search engines and as such can influence your position within the search.
Whether you are looking to establish a fully managed SEO campaign, require training from our industry experts, or wish to start with a consultancy project Digital & Wise want to help you and your brand, so get in touch.